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The YouTube formula : how anyone can unlock the algorithm to drive views, build an audience, and grow revenue  Cover Image Book Book

The YouTube formula : how anyone can unlock the algorithm to drive views, build an audience, and grow revenue / Derral Eves.

Eves, Derral, (author.).

Summary:

"This book will provide everything a YouTube creator needs to optimize their content strategy, including in-depth, applicable strategies for how to launch a channel, drive massive view and subscriber growth, build a brand and increase engagement, improve searchability, and drive commerce through YouTube. This book will explain things about YouTube's algorithms that haven't been taught in any other book about the platform, and it will be done in an easy-to-follow format. It will have case studies and real answers from creators and businesses who are getting the results that every YouTube creator wants. It will take readers through the successful content creation process and how to follow-through and follow-up for best results"-- Provided by publisher.

Record details

  • ISBN: 9781119716020
  • ISBN: 1119716020
  • Physical Description: xxxi, 320 pages : illustrations ; 24 cm
  • Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., [2021]

Content descriptions

General Note:
Includes index.
Formatted Contents Note:
Introduction -- The platform. Try, fail, analyze, adjust: a YouTube history lesson ; The YouTube ecosystem ; The YouTube AI: a deep learning machine ; The algorithm breakdown -- The opportunity. Why most YouTube channels fail to succeed ; Make money partnering with YouTube ; Use your influence to generate big money ; The real power of your influence: making a difference ; How businesses extend their reach and drive revenue -- The YouTube formula. The data-driven, human-centered formula ; Identify your audience ; Recon and research ; Content is king ; Feedback is queen ; Title and thumbnail: success starts with a click ; Engaging viewers' attention so they watch more ; Creating a YouTube content strategy ; Building a community around your content ; Optimizing, launching, and promoting your video ; Tweaking your content ; Try, fail, analyze, adjust: your YouTube success -- Appendix: Free YouTube formula bonus companion course.
Subject: YouTube (Electronic resource)
Webcasting.
Internet videos > Economic aspects.
Entrepreneurship.
Success in business.
YouTube (Firm)
YouTube (Electronic resource)
Boosting (Algorithms)
Internet advertising.
Internet marketing.
New business enterprises > Computer networks.
Online social networks.

Available copies

  • 1 of 1 copy available at Skagit Evergreen Libraries. (Show)
  • 1 of 1 copy available at Burlington Public Library System. (Show)
  • 1 of 1 copy available at Burlington Public Library.

Holds

  • 0 current holds with 1 total copy.
Show Only Available Copies
Location Call Number / Copy Notes Barcode Shelving Location Status Due Date
Burlington Public Library 384.38 EVES 2021 39851001590984 Non-fiction Copy hold Available -

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020 . ‡a9781119716020 ‡qhardcover
020 . ‡a1119716020 ‡qhardcover
020 . ‡z9781119716044 ‡qadobe electronic book
020 . ‡z9781119716037 ‡qelectronic publication
035 . ‡a(OCoLC)1144886404
042 . ‡apcc
05000. ‡aTK5105.8868.Y68 ‡bE895 2021
08200. ‡a384.3/8 ‡223
049 . ‡aMAIN
1001 . ‡aEves, Derral, ‡eauthor.
24514. ‡aThe YouTube formula : ‡bhow anyone can unlock the algorithm to drive views, build an audience, and grow revenue / ‡cDerral Eves.
264 1. ‡aHoboken, New Jersey : ‡bJohn Wiley & Sons, Inc., ‡c[2021]
300 . ‡axxxi, 320 pages : ‡billustrations ; ‡c24 cm
336 . ‡atext ‡btxt ‡2rdacontent
337 . ‡aunmediated ‡bn ‡2rdamedia
338 . ‡avolume ‡bnc ‡2rdacarrier
500 . ‡aIncludes index.
520 . ‡a"This book will provide everything a YouTube creator needs to optimize their content strategy, including in-depth, applicable strategies for how to launch a channel, drive massive view and subscriber growth, build a brand and increase engagement, improve searchability, and drive commerce through YouTube. This book will explain things about YouTube's algorithms that haven't been taught in any other book about the platform, and it will be done in an easy-to-follow format. It will have case studies and real answers from creators and businesses who are getting the results that every YouTube creator wants. It will take readers through the successful content creation process and how to follow-through and follow-up for best results"-- ‡cProvided by publisher.
5050 . ‡aIntroduction -- The platform. Try, fail, analyze, adjust: a YouTube history lesson ; The YouTube ecosystem ; The YouTube AI: a deep learning machine ; The algorithm breakdown -- The opportunity. Why most YouTube channels fail to succeed ; Make money partnering with YouTube ; Use your influence to generate big money ; The real power of your influence: making a difference ; How businesses extend their reach and drive revenue -- The YouTube formula. The data-driven, human-centered formula ; Identify your audience ; Recon and research ; Content is king ; Feedback is queen ; Title and thumbnail: success starts with a click ; Engaging viewers' attention so they watch more ; Creating a YouTube content strategy ; Building a community around your content ; Optimizing, launching, and promoting your video ; Tweaking your content ; Try, fail, analyze, adjust: your YouTube success -- Appendix: Free YouTube formula bonus companion course.
63000. ‡aYouTube (Electronic resource)
650 0. ‡aWebcasting.
650 0. ‡aInternet videos ‡xEconomic aspects.
650 0. ‡aEntrepreneurship.
650 0. ‡aSuccess in business.
61027. ‡aYouTube (Firm) ‡2fast ‡0(OCoLC)fst01669653
63007. ‡aYouTube (Electronic resource) ‡2fast ‡0(OCoLC)fst01796568
650 7. ‡aBoosting (Algorithms) ‡2fast ‡0(OCoLC)fst01893023
650 7. ‡aInternet advertising. ‡2fast ‡0(OCoLC)fst00977220
650 7. ‡aInternet marketing. ‡2fast ‡0(OCoLC)fst00977272
650 7. ‡aNew business enterprises ‡xComputer networks. ‡2fast ‡0(OCoLC)fst01751802
650 7. ‡aOnline social networks. ‡2fast ‡0(OCoLC)fst01741311
77608. ‡iOnline version: ‡aEves, Derral. ‡tYouTube formula ‡dHoboken, New Jersey : John Wiley & Sons, Inc., [2021] ‡z9781119716044 ‡w(DLC) 2021010958
938 . ‡aYBP Library Services ‡bYANK ‡n16688395
994 . ‡aC0 ‡bBGTON
905 . ‡ubplcat
901 . ‡a259231 ‡bAUTOGEN ‡c259231 ‡tbiblio ‡soclc

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